June 23, 2014
Engaging in Inbound Marketing, because buying patterns have changed
Remember when sales reps would diagnose customers’ needs; match their products or services to provide a solution that was better then their competitors? Well, that was before. Nike Air Max 90 Femme Now companies are able to define solutions for themselves by investing in savvy procurement teams as well as purchasing consultants with access to tons of online data.
Accordingly with a study done by CEB, Scarpe Adidas more than 1,400 B2B customers across industries revealed that, by gathering information from a company’s website, Jered Weaver Jersey social media and blogs, Goedkope Nike Air Max 2017 Heren they can conduct a lot of background research on their own, with 60% of prospect buyers making decisions before even contacting a supplier.
Buying patterns have changed Tweet this t. Women Air Jordan 4 That is where inbound marketing comes into play. Maglia Jeff Teague Inbound marketing is about providing prospects with content that is helpful to them. When you promote content designed to your target customers, inbound market attracts pre-qualified visitors to your website and keeps them engaged.
- ATTRACTING visitors to your website through SEO, Fjällräven Kånken Ryggsäckar social media and blogging
- CONVERTING leads by using forms, call to action and landing pages
- CLOSING sales by following up with emails and phone calls
By using inbound marketing, you become a trusted advisor to your prospect and help them with their buying decisions. It is the most effective approach of doing business and reach your prospect clients faster and more effectively.