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The use of inbound marketing can drive higher ROI at a very high rate for the manufacturing industry

Manufacturing companies are noticing significant benefits from using Inbound Marketing because their target market is actively searching online for a supplier are in the end of the funnel process to close a contract. Well designed Inbound Marketing campaigns can drive higher and qualified traffic rather than conventional marketing. It is one of the most effective ways to attract visitors looking for your company’s products.

Bridge for communication: A website is an essential bridge in creating communication between your company and a prospective client which will often lead to a conversion. Nike Air Max 90 Heren By engaging in Inbound Marketing and keeping your website up to date with industry information, shopping cart, product specification/documentation, and featuring related industry news is essential to keep your visitor informed and give your company a strong online presence.

Content is king: Content was and still is the best way for search engines to index your website. Nike Air Max 2016 Heren groen nike air max pas cher Accordingly to online research, instead of attending in-person events and trade-shows, companies are spending more time and resources using the Internet to find companies that can fulfill their needs. goedkope nike air max schoenen Based on these findings, manufacturing companies need to develop content that fuels the buying cycle as well as engaging in Inbound Marketing to promote their products and services.

Here are some of the results gathered by different online research:

  • 56% of industrial professionals will only contact a vendor after they compare & evaluate vendors online (source: GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫
  • 53% of manufacturing companies say they are going to increase their content marketing spend over the next 12 months (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this 󰀫
  • 21% of B2B companies in the manufacturing industry rank their organization as “effective” or “very effective” at inbound marketing (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this 󰀫
  • 64% of B2B marketers say that “producing enough content” is a challenge (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this 󰀫
  • 83% of buyers review up to three sources of online information before making a decision on an industrial purchase over $1,000 (source: GlobalSpec Industrial Buy Cycle Survey) Tweet this 󰀫

Being found: Industrial professionals are savvy when it comes to find information online and are using search engines and social media to gather the information they need. Jordan 12 Sale air max pas cher Manufacturing companies must be aware of how their website and inbound marketing efforts including SEO (Search Engine Optimization). air max 2017 goedkoop Chaussures ASICS Gel Glorify pour Femme Having information about your company and products available on your website is a great start, but if your website is not found by your target market, it is not helping your company to close sales.


How professionals are using online search to find what they need:

  • 70% of industrial professionals are using search engines to compare and evaluate potential suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫
  • 86% of industrial professionals use search engines for work-related research (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫
  • 84% of industrial professionals use search engines to find components, equipment and services (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫
  • 74% of professionals use the search engines and websites to compare products across suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫

Marketing Automation: Industrial buying cycles are typically long, therefore manufacturing companies need to plan the best way to nurture potential buyers throughout this cycle. Goedkoop Nike Air Max 2016 nike air max 2016 goedkoop Marketing automation (emails and blog articles) present great opportunities to achieve this goal. Gel Lyte Pas Cher There has been a great increase of manufacturers adopting marketing automation to reach buyers online and seeing better results in their sales.

  • Engineers and related professionals subscribe to an average of 5.8 digital publications (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this 󰀫
  • Among B2B compaies using inbound marketing, 62% say they are “strong” or “full” adopters (B2B’s Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report) Tweet this 󰀫

Video Channels: Videos can be a great Inbound Marketing tactic for all manufacturers. soldes adidas pas cher Videos can help explain technical concepts, visually represent benefits, and much more. Mochilas Kanken Big nike air max chaussures vente According to GlobalSpec 2013 Digital Media Use in the Industrial Sector, 46% of industrial professionals use YouTube or other video channels.

Social Media: Researches show that manufacturing companies are starting to use Social Media Marketing to promote their brand; however, they are still not using it to its full extent.

About Carla Reis

Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.

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