Home Blog SEO/SEM: SEO Tips For Small Business

Every business, large or small, should have a website, period. Tom Brady Michigan Jerseys There is no question about that the majority of business owners are well aware that a company without a website is loosing a great deal of sales. air max 1 pas cher However, too many business owners still are not aware that Search Engine Optimization [SEO] should be a part of their marketing and growth strategy.

A simple definition of SEO is to make changes to a website so it complies with search engines finding ways to increase your site’s exposure in search results. air max pas cher This more traffic to your website, more exposure of your company and awareness of your brand.

While professional SEO involves complex site restructuring conducted by specialists in this area, there are a some simple steps to increase your search engine exposure. nike air max 2016 goedkoop It will require some effort and restructure of your website copy.

We will give you some tips for those that would like to try to implement a simple SEO strategy to their business site.

1. Keyword research

Keywords are search terms used to find products and services in a search engines. These keywords can consist of one word (short) to more than five words (long tail). Since there is very high competition for short keywords, the best option is to search for long tail keywords. bestellen nike air max 2016 Use keywords that you think users are searching for products or services related to your industry. You can use Google Keyword Tool to start your keyword analysis to find out more about competition and usage.

2. Content Strategy

Since SEO was born, content has been the king of all optimization. kyrie 1 pas cher Focus on quality, follow the best practices as advised by search engines and keep content easy to index. Fjallraven Kanken Sale Big nike requin pas cher Search engines index webpages based on-page factors such as title, body, images and links.

3. Fjallraven Kanken Kids UK Link Building

Linking building can improve your rank with search engines. Air Max Pas Cher The main idea is to having other, authoritative websites, blogs, or directories link to your website. Adidas Pas Chere nike air max 95 pas cher Your basic link building strategy includes submitting a description of your company products or service with a link to your website to directories, blogs, social profile linking, and social bookmarking.

4. Engage with Social Media

Social Social Media Websites are a great source to access thousands of Internet users. Authentic College Jerseys With the boom of social media, search engines are using it to personalize their results according the user preferences. Popular social network sites are Facebook, Twitter, YouTube, Google+ and Pinterest. nike goedkoop Start with the two that most apply to your business strategy and, as you became comfortable with social media, expand to other sites.

5. Review it all

Once all this is done, you start from step one and keep revising your website against competitors and its own performance to fine tune until you achieve the desired results.

About Carla Reis

Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.

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