Home – Blog – SEO/SEM: Guide to Website Optimization
June 30, 2014
Optimizing a website goes beyond SEO optimization. air max pas cher pour homme It requires thought, planning and a lot of work
Website optimization to increase conversion starts with understanding of personas and what the experience you want them to have when visiting your website. Adidas ZX Flux Heren An optimized website can improve your conversion and will help you attract more visitors, convert them into clients and close the sale. nike tn 2017 femme Website optimization is all about creating a first-class website through usability, quality content, user friendly design, call to action and keyword optimization.
Google has over 200 different factors that go into the search algorithm. nike tn noir femme This is an overwhelming number of factors for an in-house marketing in a small to medium sized business to work with, keep updates on changes and keep ahead of competition. On top of concentrating in Google ranking algorithms and being listed on top of SERPs, your company’s main focus should be on the searcher. nike chaussures The searcher is your target, your potential client. Ernie Banks Jersey Providing meaningful information to your target market combined with optimizing your website for search engines is your ultimate goal.
Optimizing your website will help you achieve high rankings for your target keywords, guide your visitors through your website and improve conversion.
Ready to start optimizing your website to improve sales? Follow these steps:
SEO: start by reading your content, it will give you a clear idea of which keywords you should use. Once you identify your keywords, run through a keyword tool such as Google Keyword Planner. Use the identified keywords to write your website title and description. These tags help search engines to properly index your website using the keywords you want to target.
Call to Action: on each page you need a clear action you want your visitor to take. chaussures de foot puma It can be download a software trial, signing up for a newsletter, requesting a quote, etc. Cheap Nike Shoes UK Keep it simple and easy to find.
Usability: your website must be easy to navigate. Intuitive navigation goes a long way to help with conversion so make sure every page is easy to access and the website is designed keeping your visitor in mind.
Design & Development: lastly but not least your company must have a professional online representation of your products or services. You have only 0.05 seconds to catch your visitor’s attention.
About Carla Reis
Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.
