Home – Blog – SEO/SEM: Inbound Marketing for B2B
June 23, 2014
Engaging in Inbound Marketing, because buying patterns have changed
Remember when sales reps would diagnose customers’ needs; match their products or services to provide a solution that was better then their competitors? Well, that was before. Nike Air Max 90 Femme Now companies are able to define solutions for themselves by investing in savvy procurement teams as well as purchasing consultants with access to tons of online data.
Accordingly with a study done by CEB, Scarpe Adidas more than 1,400 B2B customers across industries revealed that, by gathering information from a company’s website, Jered Weaver Jersey social media and blogs, Goedkope Nike Air Max 2017 Heren they can conduct a lot of background research on their own, with 60% of prospect buyers making decisions before even contacting a supplier.
Buying patterns have changed Tweet this t. Women Air Jordan 4 That is where inbound marketing comes into play. Maglia Jeff Teague Inbound marketing is about providing prospects with content that is helpful to them. When you promote content designed to your target customers, inbound market attracts pre-qualified visitors to your website and keeps them engaged.
Inbound marketing is a different, Nike Store more effective, Adidas Pas Cher way of marketing and doing business. Soldes Chaussures Nike It is all about:
- ATTRACTING visitors to your website through SEO, Fjällräven Kånken Ryggsäckar social media and blogging
- CONVERTING leads by using forms, call to action and landing pages
- CLOSING sales by following up with emails and phone calls
By using inbound marketing, you become a trusted advisor to your prospect and help them with their buying decisions. It is the most effective approach of doing business and reach your prospect clients faster and more effectively.
About Carla Reis
Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.
