Mobile App Vs. Mobile Website? Who Wins?

Mobile research results have been released showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites – rather than apps built specifically for iPhone, Fjallraven Kanken Big Android, Asics GT 2160 or any other platform. On this research “the Mobile Touch Web,” which is defined as “Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load over cellular networks.”

The research estimates that there are 326,000 Mobile Touch Web sites worldwide, mochilas kanken which compares to 148,000 iPhone apps in the App Store and 24,000 apps in the Android market. solde adidas chaussures Browser-based mobile web market is expected to grow much faster than the app market.

What kinds of sites are more likely to be browser-based for mobile phones? According to the report, nike air max 19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store. Content in the ‘Social’ category also has a higher chance of being a browser-based mobile site, rather than an app (12.9% to 1.7%).

Conversely, just 0.8% of mobile sites were gaming, chaussures de foot Nike compared to 18% of apps in the App Store. There is a similar discrepency in the ‘Entertainment’ category.

It seems then that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. Nike Pas Cher But why? Taptu says it’s because “many [Commerce] products and services do not really fit into Apple’s iTunes content-oriented billing system.” Meanwhile, gaming and entertainment content is better delivered as an app since apps deliver a much richer, more interactive gaming experience than the casual games available on the Mobile Web.

The report says that the increasing sophistication of mobile browsers is one reason why browser-based mobile sites will flourish. In particular, it points to increasing support for HTML 5.

According to this research, “it’s getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps.” It also points to increasing usage of open standard APIs, Nike Air Max 2016 Heren groen enabling Mobile Web developers to access “deeper device functions such as geolocation.”

The research does concede that gaming content will probably continue to be delivered predominantly as download apps on iPhone and similar devices. However it claims that for “many other types of app, the economics of software development and publishing favors the Web development route.”

he research predicts “the Mobile Touch Web will grow vigorously over the next five years,

About Carla Reis

Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.