SOCIAL MEDIA MARKETING QUICK GLANCE GUIDE

By Genia Stevens

1. Maglia Larry Bird BLOGGING

• Refer to your blogging strategy regularly. If you don’t have one, create one!
• Remember to use industry keywords as you develop your blog post
• Place important industry keywords at the beginning of your blog title
• Make your blog easy to comprehend by including bulleted lists
• Remember your inbound linking strategy: bookmark your blog posts on various social bookmarking websites
• Include a call-to-action at the end of your blog post
• Use keyword-friendly blog URLS. lunette de soleil oakley pas cher You may need to activate this feature in the SEO section of your WordPress blog
• Place a link to your blog on other pages on your website
• Add social sharing buttons to the end of your blog posts
• Develop a blog commenting policy and make sure your community follows the rules
• Respond to blog comments within 24 hours
• Assign someone to monitor your blog for SPAM and abusive comments

2. Fjallraven Kanken No.2 FACEBOOK

• Refer to your Facebook marketing strategy often. If you don’t have one, create one!
• Create a Facebook content schedule. This schedule includes the content you plan to post and the day/time you plan to post it
• Before posting any content, ask yourself: ‘Will my community find this interesting or informative?’
• Determine the social media personalities most prevalent in your Facebook community, then develop content with them in mind
• Create a branded cover image for your brand’s Facebook page and change it often to add some spice to your page
• Consider including a link to your website on your cover image, in addition to a way to contact the page’s social media manager
• Check your Facebook Insights report weekly. nike pas cher If you have a more robust social media tracking tool, refer to that tool regularly
• Create a Facebook List that includes a link to your most influential community members
• Consider subscribing to Facebook lists related to your industry
• Use photos and videos as often possible in your posts. Community members respond best to this type of content.
• Utilize the Offers feature to promote special discounts your brand is offering to community members
• Utilize the Promoted Post feature to highlight content you don’t want your community to miss. nike air max pas cher *Hint* Choose the $50 option, then come back after you’ve spent about $10 and suspend your promoted post. asics tiger pas cher This tactic is enough to jumpstart the engagement on your promoted post.
• Once the engagement has started, your post’s virality will grow on its own without the need to continue promoting your post.

3. GOOGLE+

• Complete your About Page. Include links to your website and other places your brand can be found on the web
• Utilize industry keywords on your About Page
• Connect your team members by using Google+ Hangouts for video conferencing
• Host a Google+ Hangout event related to your industry
• Capitalize on the Google Authorship. Kånken Laptop 13 This allows Google to authenticate your content. kopen nike air max 2017 Google will eventually see you as a valuable source of information
• Create Google Events. The beauty of Google Events is that you can invite both Google+ users and non-Google+ users to your event

4. Javier Baez Jersey LINKEDIN

• Use a professional photo as your LinkedIn profile picture
• Include industry keywords in your profile summary and in your job descriptions
• If you have articles/blog posts published on a respected industry website, add those publications to your profile (remember to use industry-related keywords in the article description if the keywords are not already included in the article title)
• Move your Publications section closer to the top of the page
• Claim your unique LinkedIn URL. nike air max femme pas cher Use your name (or an industry keyword) in that URL
• Include industry-related keywords in your LinkedIn profile summary
• Add a list of skills to your profile summary – keep SEO in mind and use as many industry-related keywords as possible
• Develop your company page on LinkedIn, then encourage your connections and employees to follow your page

5. TWITTER

• Find and follow industry experts and thought leaders, then engage with them often
• Import your contacts to Twitter regularly, especially if you collect email addresses for a newsletter
• Search for industry experts by using sites like Wefollow.com and Twellow.com
• Find people who are talking about brand and follow them
• Reply to Twitter users who tweet about your brand
• Search for industry-related keywords and hashtags, then follow Twitter users who are using them often
• Create lists of your followers. Nike Air Max 2017 Heren groen nike air max 2016 pas cher These lists allow you to segment your Twitter followers into various topics
• Always use a URL shortener when you post links, especially one that allows you to track the engagement with that link. Goedkope Nike Air Max 90 Bit.ly is a great example of this
• Do not send automatic direct responses to your followers; it’s so phoney and transparent
• Remember the 4-1-1 rule. For every one self-promotion tweet, you should re-tweet one related & informative tweet that is not your own. You should also share four content items written by others
• Try to keep your Tweets at no more than 100 characters.
  
  

  About Carla Reis

  Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.

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  Categories: Social Media