June 22, 2013
Every business, large or small, should have a website, period. Tom Brady Michigan Jerseys There is no question about that the majority of business owners are well aware that a company without a website is loosing a great deal of sales. air max 1 pas cher However, too many business owners still are not aware that Search Engine Optimization [SEO] should be a part of their marketing and growth strategy.
A simple definition of SEO is to make changes to a website so it complies with search engines finding ways to increase your site’s exposure in search results. air max pas cher This more traffic to your website, more exposure of your company and awareness of your brand.
While professional SEO involves complex site restructuring conducted by specialists in this area, there are a some simple steps to increase your search engine exposure. nike air max 2016 goedkoop It will require some effort and restructure of your website copy.
We will give you some tips for those that would like to try to implement a simple SEO strategy to their business site.
1. Keyword research
Keywords are search terms used to find products and services in a search engines. These keywords can consist of one word (short) to more than five words (long tail). Since there is very high competition for short keywords, the best option is to search for long tail keywords. bestellen nike air max 2016 Use keywords that you think users are searching for products or services related to your industry. You can use Google Keyword Tool to start your keyword analysis to find out more about competition and usage.
2. Content Strategy
Since SEO was born, content has been the king of all optimization. kyrie 1 pas cher Focus on quality, follow the best practices as advised by search engines and keep content easy to index. Fjallraven Kanken Sale Big nike requin pas cher Search engines index webpages based on-page factors such as title, body, images and links.
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Linking building can improve your rank with search engines. Air Max Pas Cher The main idea is to having other, authoritative websites, blogs, or directories link to your website. Adidas Pas Chere nike air max 95 pas cher Your basic link building strategy includes submitting a description of your company products or service with a link to your website to directories, blogs, social profile linking, and social bookmarking.
4. Engage with Social Media
Social Social Media Websites are a great source to access thousands of Internet users. Authentic College Jerseys With the boom of social media, search engines are using it to personalize their results according the user preferences. Popular social network sites are Facebook, Twitter, YouTube, Google+ and Pinterest. nike goedkoop Start with the two that most apply to your business strategy and, as you became comfortable with social media, expand to other sites.
5. Review it all
Once all this is done, you start from step one and keep revising your website against competitors and its own performance to fine tune until you achieve the desired results.