Home – Blog – SEO/SEM: The Difference Between SEO & SEM
June 24, 2012
Even though many companies proclaim that SEM is paid advertising placement in search engines, this is far from the truth. Huston Street Baseball Jersey Search Engine Marketing, or SEM, is a form of Internet marketing that promotes websites by increasing their visibility in search engine result pages (SERPs).
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. Nike Air Max 1 Heren zwart The work of SEO is done for the most part directly in the website code by making changes to comply with search engine algorithms. Fjallraven Kanken Mini SEO may also target different branches of search, including, but not limited to, image search, local search, video search and industry-specific vertical search engines. Maglia Scottie Pippen This gives a website web presence.
As part of Search Engine Marketing strategy, SEO considers how search engines work and what people search for. Nike Air Max Flyknit Dames Optimizing a website may involve editing its content, HTML coding and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Nike Air Max 2017 Heren Promoting a site to increase the number of backlinks, or inbound links, is another SEO strategy.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader Search Engine Marketing strategy. asics homme pas cher Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. nike tn 2017 homme The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Search Engine Marketing was a term generated by Danny Sullivan, widely considered to be a leading “search engine guru.” He used the term to describe the combination of different approaches to promote a website with search engines.
About Carla Reis
Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.
