June 24, 2012
Even though many companies proclaim that SEM is paid advertising placement in search engines, this is far from the truth. Huston Street Baseball Jersey Search Engine Marketing, or SEM, is a form of Internet marketing that promotes websites by increasing their visibility in search engine result pages (SERPs).
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic” or “algorithmic”) search results. Nike Air Max 1 Heren zwart The work of SEO is done for the most part directly in the website code by making changes to comply with search engine algorithms. Fjallraven Kanken Mini SEO may also target different branches of search, including, but not limited to, image search, local search, video search and industry-specific vertical search engines. Maglia Scottie Pippen This gives a website web presence.
As part of Search Engine Marketing strategy, SEO considers how search engines work and what people search for. Nike Air Max Flyknit Dames Optimizing a website may involve editing its content, HTML coding and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Nike Air Max 2017 Heren Promoting a site to increase the number of backlinks, or inbound links, is another SEO strategy.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader Search Engine Marketing strategy. asics homme pas cher Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. nike tn 2017 homme The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Search Engine Marketing was a term generated by Danny Sullivan, widely considered to be a leading “search engine guru.” He used the term to describe the combination of different approaches to promote a website with search engines.