July 28, 2017
SEO Generates Higher ROI for Manufacturing Companies
The use of search engine optimization (SEO) and inbound marketing can drive higher ROI at a very high rate for the manufacturing industry
Manufacturing companies using SEO strategy can notice significant benefits from being found online. Companies searching online for a supplier or manufacturing services are very much in the end of the funnel process to close a contract with a company to provide products or services. Well-designed SEO campaigns drive high qualified traffic to a well built website and it is still the best way to attract visitors looking for your company’s products.
Companies use search engines because it gives them the best results when looking for manufacturing suppliers. These companies will visit a website to find related information on the search performed and then determine if a company is a match before they make contact.
Your website is an essential bridge in creating communication between your company and a prospective client, which often leads to a conversion. Keeping your website up to date with industry information, product specification and documentation, and featuring related industry news is essential to keep your visitor informed and give your company a strong online presence. Read more about this topic on our article Marketing Manufacturing Companies
Content has always been king for search engines, but now it’s more then ever. Instead of attending in-person events to searching for information on the Internet, manufacturing marketers need to develop content that fuels the buying cycle.
- 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content (source: GlobalSpec 2013 Digital Media Use in the Industrial Sector)
- 53% of manufacturing marketers say they are going to increase their content marketing spend over the next 12 months (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report)
- 21% of B2B manufacturers rank their organization as “effective” or “very effective” at content marketing (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report)
- 64% of B2B marketers say that “producing enough content” is a challenge (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report)
- 83% of buyers review up to three pieces of content before making a decision on an industrial purchase over $1,000 (source: GlobalSpec Industrial Buy Cycle Survey)
Industrial professionals are Internet-savvy and are using the Internet to find the information they’re seeking. Because of this, manufacturing marketers need to have good insight on how their website optimization efforts are working. Having great content is one thing, but it needs to get found.
- 70% of industrial professionals use search engines when comparing and evaluating potential suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector)
- 86% of industrial professionals utilize search engines for work-related purposes (GlobalSpec 2013 Digital Media Use in the Industrial Sector)
- 84% of industrial professionals use the Internet to find components, equipment and services (GlobalSpec 2013 Digital Media Use in the Industrial Sector)
- 74% use the Internet to compare products across suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector)
Since industrial buying cycles are typically long, manufacturing marketers need to be thinking about how to best nurture someone through the cycle. Email and marketing automation present great opportunities to do this, and more manufacturers are adopting marketing automation technology.
Engineers and related professionals subscribe to an average of 5.8 digital publications (GlobalSpec 2013 Digital Media Use in the Industrial Sector)
Among B2B marketers using automation technology, 62% say they are “strong” or “full” adopters (B2B’s Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report)
For many manufacturing companies, videos can be a great digital marketing tactic. Videos can help them explain technical concepts, visually represent how something works, and more. According to GlobalSpec 2013 Digital Media Use in the Industrial Sector, 46% of industrial professionals use YouTube or other video sharing portals.
Manufacturing marketers cite video as their top content marketing tactic.
More often than not, the assumption is that manufacturing companies aren’t using social media or that they don’t know how to. However, these statistics prove that social media is gaining traction in the industrial sector.
According to “Content Marketing Institute 2013 Benchmarks, Budgets and Trends” report, the top three social media sites used by manufacturing marketers are
- Facebook (77%)
- YouTube (67%)
- LinkedIn (61%)
Seven out of 10 small- and mid-sized suppliers are engaging with prospects through social channels (source ThomasNet)
Is your company taking full advantage of search engine search results?
June 30, 2014
Optimizing a website goes beyond SEO optimization. air max pas cher pour homme It requires thought, planning and a lot of work
Website optimization to increase conversion starts with understanding of personas and what the experience you want them to have when visiting your website. Adidas ZX Flux Heren An optimized website can improve your conversion and will help you attract more visitors, convert them into clients and close the sale. nike tn 2017 femme Website optimization is all about creating a first-class website through usability, quality content, user friendly design, call to action and keyword optimization.
Google has over 200 different factors that go into the search algorithm. nike tn noir femme This is an overwhelming number of factors for an in-house marketing in a small to medium sized business to work with, keep updates on changes and keep ahead of competition. On top of concentrating in Google ranking algorithms and being listed on top of SERPs, your company’s main focus should be on the searcher. nike chaussures The searcher is your target, your potential client. Ernie Banks Jersey Providing meaningful information to your target market combined with optimizing your website for search engines is your ultimate goal.
Optimizing your website will help you achieve high rankings for your target keywords, guide your visitors through your website and improve conversion.
Ready to start optimizing your website to improve sales? Follow these steps:
SEO: start by reading your content, it will give you a clear idea of which keywords you should use. Once you identify your keywords, run through a keyword tool such as Google Keyword Planner. Use the identified keywords to write your website title and description. These tags help search engines to properly index your website using the keywords you want to target.
Call to Action: on each page you need a clear action you want your visitor to take. chaussures de foot puma It can be download a software trial, signing up for a newsletter, requesting a quote, etc. Cheap Nike Shoes UK Keep it simple and easy to find.
Usability: your website must be easy to navigate. Intuitive navigation goes a long way to help with conversion so make sure every page is easy to access and the website is designed keeping your visitor in mind.
Design & Development: lastly but not least your company must have a professional online representation of your products or services. You have only 0.05 seconds to catch your visitor’s attention.
June 29, 2014
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June 23, 2014
Engaging in Inbound Marketing, because buying patterns have changed
Remember when sales reps would diagnose customers’ needs; match their products or services to provide a solution that was better then their competitors? Well, that was before. Nike Air Max 90 Femme Now companies are able to define solutions for themselves by investing in savvy procurement teams as well as purchasing consultants with access to tons of online data.
Accordingly with a study done by CEB, Scarpe Adidas more than 1,400 B2B customers across industries revealed that, by gathering information from a company’s website, Jered Weaver Jersey social media and blogs, Goedkope Nike Air Max 2017 Heren they can conduct a lot of background research on their own, with 60% of prospect buyers making decisions before even contacting a supplier.
Buying patterns have changed Tweet this t. Women Air Jordan 4 That is where inbound marketing comes into play. Maglia Jeff Teague Inbound marketing is about providing prospects with content that is helpful to them. When you promote content designed to your target customers, inbound market attracts pre-qualified visitors to your website and keeps them engaged.
- ATTRACTING visitors to your website through SEO, Fjällräven Kånken Ryggsäckar social media and blogging
- CONVERTING leads by using forms, call to action and landing pages
- CLOSING sales by following up with emails and phone calls
By using inbound marketing, you become a trusted advisor to your prospect and help them with their buying decisions. It is the most effective approach of doing business and reach your prospect clients faster and more effectively.
Okanagan-based QVivid celebrates a decade leading online marketing and web development services
Over ten years operating in the ever-changing Internet environment, QVivid Online Marketing has evolved with changing technologies to grow and provide clients with unparalleled service and tools to remain relevant and competitive in these digital times.
QVivid, formerly Quest Quality Solutions Inc., is proud to celebrate its tenth year of business. With offices based in Kelowna, British Columbia and Cachoeira, Brazil, QVivid provides services to a range of clients across North and South America specializing in web services that include graphic design, website development, eCommerce, mobile responsive designed websites and social media strategies. Maglia Jeff Teague The company’s goal has always been to have well-structured client sites built for optimum usability and, equally important, that are compatible with search engines algorithms. In fact, working with SEO, or search engine optimization, is where the company got its start.
“After a number of years with a global leader in search, I could see the exponential growth of online marketing on the horizon. I took the opportunity to establish my own company and specialize in web marketing and development services for small to medium sized clients needing expertise in launching and maintaining effective web strategies,” remarks Carla Reis, founder of QVivid. “Growing from a one person company to a team of copywriters, designers and development specialists over the past 10 years has been exciting to say the least. adidas superstar The most fulfilling aspect is working to help clients define concise strategies and implementing those to reach their goals in the virtual marketplace.”
The majority of QVivid’s client relationships have been in place for years, some since the company’s inception a decade ago, and almost all growth is derived from referrals resulting from these successful business relationships. Some notable success stories include:
Urban Barn SEO Project: A major home décor retailer with 40+ locations across Canada, Urban Barn engaged QVivid to optimize their website and facilitate a higher ranking with search engines. Baskets Under Armour QVivid provides ongoing consultation to evolve their website and maintain search performance. Visibility for Urban Barn grew from 7% to 96% over a one-year period. Running Asics Sneakers urbanbarn.com
Cazuza & Sociedade Viva Cazuza Website & Social Media Project: Cazuza is considered one of the best proponents of Brazilian rock music in history. Mochilas Kanken Infantil During his all too brief nine-year musical career, Cazuza sold more than 5 million albums and achieved 11 number one singles and 18 Top 10 singles in Brazil. Nike Air Max 2016 Heren groen Cazuza’s art and life are still very much alive in the Brazilian cultural fabric and QVivid was hired to develop new website for Cazuza’s music and charitable foundation and create a social media strategies with campaigns that include Facebook, Twitter, YouTube and Google+. Ongoing, QVivid maintains and optimizes the website and manages social media channels for the organization. nike air max norge Cazuza.com.br, vivacazuza.org.br
SGS Oil Sands Design Project: A major player in the oil and gas industry, SGS Oil Sands contracted QVivid to provide design and development of outdoor and event signage, banners and displays for the many trade shows they attend.
QVivid’s work quantitatively translates to optimization of almost one half of a million keywords and generation of over $100 million in combined revenue for clients through organic search marketing alone in addition to top five search results on the first page for 94% of keywords used.
QVivid, formerly Quest Quality Solutions Inc., is a Kelowna based search engine marketing and web development company with experts that specialize in effective online strategies, always using white hat SEO practices and custom oriented strategy. All traffic-generation tactics are strictly within search engine guidelines and focus on increasing return on investment. A.J. McCarron College Jerseys QVivid’s team of Online Marketing, copywriting, designers and development specialists can effectively provide the right solution to improve online presence and broaden customer bases.
June 1, 2014
The use of inbound marketing can drive higher ROI at a very high rate for the manufacturing industry
Manufacturing companies are noticing significant benefits from using Inbound Marketing because their target market is actively searching online for a supplier are in the end of the funnel process to close a contract. Well designed Inbound Marketing campaigns can drive higher and qualified traffic rather than conventional marketing. It is one of the most effective ways to attract visitors looking for your company’s products.
Bridge for communication: A website is an essential bridge in creating communication between your company and a prospective client which will often lead to a conversion. Nike Air Max 90 Heren By engaging in Inbound Marketing and keeping your website up to date with industry information, shopping cart, product specification/documentation, and featuring related industry news is essential to keep your visitor informed and give your company a strong online presence.
Content is king: Content was and still is the best way for search engines to index your website. Nike Air Max 2016 Heren groen nike air max pas cher Accordingly to online research, instead of attending in-person events and trade-shows, companies are spending more time and resources using the Internet to find companies that can fulfill their needs. goedkope nike air max schoenen Based on these findings, manufacturing companies need to develop content that fuels the buying cycle as well as engaging in Inbound Marketing to promote their products and services.
Here are some of the results gathered by different online research:
- 56% of industrial professionals will only contact a vendor after they compare & evaluate vendors online (source: GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
- 53% of manufacturing companies say they are going to increase their content marketing spend over the next 12 months (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this
- 21% of B2B companies in the manufacturing industry rank their organization as “effective” or “very effective” at inbound marketing (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this
- 64% of B2B marketers say that “producing enough content” is a challenge (source: Content Marketing Institute 2013 Benchmarks, Budgets and Trends report) Tweet this
- 83% of buyers review up to three sources of online information before making a decision on an industrial purchase over $1,000 (source: GlobalSpec Industrial Buy Cycle Survey) Tweet this
Being found: Industrial professionals are savvy when it comes to find information online and are using search engines and social media to gather the information they need. Jordan 12 Sale air max pas cher Manufacturing companies must be aware of how their website and inbound marketing efforts including SEO (Search Engine Optimization). air max 2017 goedkoop Chaussures ASICS Gel Glorify pour Femme Having information about your company and products available on your website is a great start, but if your website is not found by your target market, it is not helping your company to close sales.
How professionals are using online search to find what they need:
- 70% of industrial professionals are using search engines to compare and evaluate potential suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
- 86% of industrial professionals use search engines for work-related research (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
- 84% of industrial professionals use search engines to find components, equipment and services (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
- 74% of professionals use the search engines and websites to compare products across suppliers (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
Marketing Automation: Industrial buying cycles are typically long, therefore manufacturing companies need to plan the best way to nurture potential buyers throughout this cycle. Goedkoop Nike Air Max 2016 nike air max 2016 goedkoop Marketing automation (emails and blog articles) present great opportunities to achieve this goal. Gel Lyte Pas Cher There has been a great increase of manufacturers adopting marketing automation to reach buyers online and seeing better results in their sales.
- Engineers and related professionals subscribe to an average of 5.8 digital publications (GlobalSpec 2013 Digital Media Use in the Industrial Sector) Tweet this
- Among B2B compaies using inbound marketing, 62% say they are “strong” or “full” adopters (B2B’s Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns report) Tweet this
Video Channels: Videos can be a great Inbound Marketing tactic for all manufacturers. soldes adidas pas cher Videos can help explain technical concepts, visually represent benefits, and much more. Mochilas Kanken Big nike air max chaussures vente According to GlobalSpec 2013 Digital Media Use in the Industrial Sector, 46% of industrial professionals use YouTube or other video channels.
QVivid is probably the only business in the world that has its head office in Kelowna and a branch office in Brazil.
“That’s because I’m from Brazil, but I now call Kelowna home,” said owner Carla Reis. “The set up also allows the company to have clients and contractors in both Canada and Brazil.” QVivid is a web site development firm that also offers graphic design, e-commerce, Adidas Femme search engine optimization and social media strategies services.
The company is also celebrating its 10th anniversary this year, quite a coup in the relatively-new and rapidly-changing digital industry. Reis was a teacher in Brazil, Asics Gel Quantum 360 Dames who decided along with her husband, Teddy Bridgewater – Louisville Jerseys to move their young family to Kelowna because their home country is sometimes unsafe. nike tn requin “In Canada, I morphed from being a teacher to web site development,” she said. chaussures adidas “In Kelowna, Adam Wainwright Authentic Jersey myself and 10 to 15 contractors can look after Canadian clients and back in Brazil a local programmer and some local writers can look after South American clients.”
Canadian clients include Urban Barn and the SGS Oil Sands in Fort McMurray. In Brazil, new balance 996 homme bordeaux the company’s biggest client is singer Cazuza, who has active websites for his music and charitable foundation and is also big into social media.”
June 30, 2013
WordPress is a CMS (content management system) used for blogs and websites. According to Builtwhith, there are 7,554,196 sites using WordPress.
With so many websites competing online, you must be certain that it is optimized for search engines. Without SEO, your website is completely invisible by search engines nowadays. Pat Sullivan – Auburn Tigers Jerseys If you intent in performing SEO inhouse, there are number WordPress plugins that can help you to optimize your website and blog.
SEO plugins give you control over setting meta data throughout your website. Here are 5 top WordPress SEO plugins you should take a look:
Developed by Yoast, WordPress SEO plugin is one of the most used plugins. goedkoop nike air max 2017 It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between. Fjallraven Kanken Kinderen It ranks 4.7 out of 5 stars in WordPess rankings.
Vibe SEO Pack has some of the same features as All-In-One SEO Pack and Yoast. Jered Weaver Baseball Jersey WordPress Vibe SEO pack plugin automatically does the SEO audit for each post and give you hints on what you should change in order to achieve best SEO results. air max It ranks 4.4 out of 5 stars on WordPress rankings.
Is a simplified version of All in One SEO Pack. Streamlined interface with no keywords field. Maglia Grant Hill Option to turn off excerpts and automated descriptions. Goedkoop Air Max Nike Far better for pure SEO and for client use. It ranks 4.3 out of 5 stars on WordPress rankings.
This WordPress SEO plugin gives you control over title tags, noindex, meta tags, Open Graph, slugs, canonical, autolinks, 404 errors, rich snippets, description tags, and more. It ranks 4.2 out of 5 stars based on WordPress rankings.
Another highly used WordPress SEO plugin, All-In-One SEO Pack is configured from one single page. It’s rather intuitive and allows the administrator to edit everything at once. It supports canonical URLs, entering meta information or setting defaults , so that the description could be taken from the content itself. Nike Air Max 2017 Dames It ranks 3.8 out of 5 stars on WordPress rankings.
There are several other WordPress SEO plugins to check out, here is listed the most used on the market.
June 27, 2013
Similar to cliodynamics, computational social science is the rigorous investigation of social phenomenon and trends over time.The use of computers and related information processing technologies is central to this discipline. nike air max 2017 dames Groen Quite obviously, Air Jordan 1 Retro this field has only really been possible since the advent of computing, and most especially since the rise of the internet.
Computational social scientists study the copious amounts of information left behind from emails, fjallraven kanken uk mobile phone calls, nike lebron 13 pas cher tweets, Nike Air Max 2017 Heren credit card purchases, nike air max pas cher Google searches, Cheap Nike shoes and on and on. It’s a field of study that’s attracting not just social scientists, Nike Air Max 90 Homme but mathematicians and computer scientists as well. Maglie New York Knicks Examples of their work include studies into the structure of social networks and how information spreads across them,
June 22, 2013
Every business, large or small, should have a website, period. Tom Brady Michigan Jerseys There is no question about that the majority of business owners are well aware that a company without a website is loosing a great deal of sales. air max 1 pas cher However, too many business owners still are not aware that Search Engine Optimization [SEO] should be a part of their marketing and growth strategy.
A simple definition of SEO is to make changes to a website so it complies with search engines finding ways to increase your site’s exposure in search results. air max pas cher This more traffic to your website, more exposure of your company and awareness of your brand.
While professional SEO involves complex site restructuring conducted by specialists in this area, there are a some simple steps to increase your search engine exposure. nike air max 2016 goedkoop It will require some effort and restructure of your website copy.
We will give you some tips for those that would like to try to implement a simple SEO strategy to their business site.
1. Keyword research
Keywords are search terms used to find products and services in a search engines. These keywords can consist of one word (short) to more than five words (long tail). Since there is very high competition for short keywords, the best option is to search for long tail keywords. bestellen nike air max 2016 Use keywords that you think users are searching for products or services related to your industry. You can use Google Keyword Tool to start your keyword analysis to find out more about competition and usage.
2. Content Strategy
Since SEO was born, content has been the king of all optimization. kyrie 1 pas cher Focus on quality, follow the best practices as advised by search engines and keep content easy to index. Fjallraven Kanken Sale Big nike requin pas cher Search engines index webpages based on-page factors such as title, body, images and links.
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Linking building can improve your rank with search engines. Air Max Pas Cher The main idea is to having other, authoritative websites, blogs, or directories link to your website. Adidas Pas Chere nike air max 95 pas cher Your basic link building strategy includes submitting a description of your company products or service with a link to your website to directories, blogs, social profile linking, and social bookmarking.
4. Engage with Social Media
Social Social Media Websites are a great source to access thousands of Internet users. Authentic College Jerseys With the boom of social media, search engines are using it to personalize their results according the user preferences. Popular social network sites are Facebook, Twitter, YouTube, Google+ and Pinterest. nike goedkoop Start with the two that most apply to your business strategy and, as you became comfortable with social media, expand to other sites.
5. Review it all
Once all this is done, you start from step one and keep revising your website against competitors and its own performance to fine tune until you achieve the desired results.