Home – Blog – SEO/SEM: Your Company Online Address
June 20, 2011
Utilize Contact Information
A business’ address and phone number are instrumental for conducting business locally. Herschel Walker UGA Jersey But this contact information also provides a critical clue to search engines that a business is local in nature.
How to utilize contact information effectively:
- Display your full address with Zip Code on all appropriate Web pages.
- Include a local phone number, even when a toll-free number is available.
- Give your address and phone number extra prominence on the “Contact Us” page.
- If appropriate, provide information on areas served.
- Provide driving directions and a local map (perhaps on a page called “Directions/Location”).
- Consider placing contact information in the footer of every page.
Nationwide retailers, dealers, and franchises can create individual dealer locator pages optimized for local search queries and display each dealer’s local address as recommended above.
Increase Local Site Popularity
In-bound site links are critically important to improve local search visibility and results. Nike Air Max 2017 Dames blauw As with any SEO effort, these links are more about quality than quantity.
If you belong to a chamber of commerce, local business association, or professional organization, request a link to your site. nike air max pas cher These organizations tend to have authoritative and popular Web sites and will typically link to you at no cost or for a nominal fee. Adidas Stan Smith Heren If possible, provide suggested text associated with the link and include your target keyword phrases.
Check to see if there are local/vertical online directories or portals that are relevant to your business, such as FindLaw, a portal that provides legal information and helps people find appropriate lawyers in their area.
Dominate Search Results
Engaging in this simple three-step program may enable a small business to literally dominate a search results page. Cheap Fjallraven Kanken Kids A local business now can show up in three separate places — all on the first page, and all above the fold:
- The main search results page.
- A local result inserted by Google or Yahoo at the top of the organic results (Google calls these One Box results and Yahoo calls them Shortcuts). adidas Stan Smith Italia According to MarketingSherpa’s recent eyetracking study, searchers pay more attention to the Google One Box listings than almost anything else on the page.
- A local PPC ad.
Wow! That’s a lot of page real estate, and something a national firm can’t achieve. Oakley pas cher A well-optimized Web site provides a great way for local companies to increase visibility, build credibility, and generate business.
Recommended Local SEO Program
There are three steps every local business should take to improve search results:
- Develop or update website
- Optimize Web pages for local queries
- Increase local Web site popularity
Develop or Update Web Site
You certainly will need a Web site. Nike Air Max Pas Cher To start, you need a domain name, hosting company and a Web site design company to develop a professional (and hopefully) a search engine friendly site. Maglie Detroit Pistons Your logo is very important on this step, so take advantage of the Web site design to give your company’s logo a face lift. Don’t forget that your site should be user friendly with good Call to Action placement.
Optimize Web Pages
Geo target SEO follows basic optimization principles.
About Carla Reis
Carla Reis is the founder of QVivid Search Marketing (formerly Quest Quality Solutions Inc.), a company specializing in online marketing, search optimization, web design and branding identity. Over the past thirteen years, the company has grown with emerging technologies to help clients across Europe, North and South America stay ahead of trends and maintain a compelling web presence to stand apart from competitors in the online environment. Her expertise in achieving this by subscribing to ethical practises is demonstrated by the number of loyal Qvivid clients have worked with her for more than nine years, practically a lifetime in this sector. As an educator and web marketing specialist, Carla set out to create her own company after a number of years with Enquiro – one of the biggest search engine marketing companies in North America - as their training manager. This provided the ideal foundation for the work QVivid specializes in – creating leading-edge websites and providing search engine marketing, graphics and print design. In addition, she draws upon more than three decades of work experience as a teacher, trainer, web designer, and business development professional. Whether leading her expanding team on marketing projects, or educating clients on new innovations in the digital world, SEO and social media, Carla brings her expertise, enthusiasm and integrity to the table every time. You can find Carla’s on Google+, LinkedIn, Facebook and Twitter. Over the past 10 years, Carla has provided advice and help to over 800 business’s owners. She is sort of a Captain Kirk of the Search Engine Marketing.